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Why Malaysia

Malaysia makes ASEAN practical.

Explore Malaysia’s national proposition, regional role and operating choices.

Explore Why Malaysia →

Why Malaysia OverviewThe combined case for Malaysia as a practical business hub.→Malaysia as the ASEAN HubUnderstand Malaysia’s role in a wider Southeast Asian strategy.→Where in MalaysiaCompare operating environments across the country.→What Malaysia Can Do for Your BusinessExplore the functions Malaysia could perform for your company.→

How We Help

Move your Malaysia plans forward.

Practical advice and local execution, whether you are evaluating Malaysia, investing or already operating here.

Explore How We Help →

Advisory & execution support

Evaluate & Enter MalaysiaTest the opportunity and choose how to approach it.→Find & Check PartnersAssess distributors, partners and commercial fit.→Find Acquisition & JV OpportunitiesIdentify and screen targets with discretion.→Reach the Right StakeholdersPrepare relevant government, institutional and industry discussions.→Set Up & ImplementCompare locations and coordinate establishment and investment plans.→Solve an In-Market ProblemResolve stalled projects, partner issues and local obstacles.→

Delegations, Exhibitions & Events

Organising trade-show visits, delegations, meetings and seminars, with a calendar of events to explore.

Delegations & Business MissionsOrganising delegations, business meetings and seminars around your objectives.→Trade Shows & ExhibitionsOrganised trade-show visits, exhibitor support, pavilions and business matching.→

Quick-Start Projects

One question. A clear next step.

Start with a focused assignment. We agree the scope, fee and timing before work begins.

Explore Quick-Start Projects →

Malaysia Opportunity CheckTest demand, competition and realistic routes to customers.→Partner & Distributor ShortlistFind candidates that match your commercial needs.→Commercial Partner CheckGet an independent view before committing or renewing.→Executive Malaysia Discovery VisitUse a focused visit to test your plans with relevant people.→Location & Incentive ScanCompare locations, establishment routes and potential incentive relevance.→In-Market Problem DiagnosticUnderstand what is holding progress back in Malaysia.→

TAPiO in Action

TAPiO TVOur podcast on YouTube.Conversations on Malaysia,
ASEAN and business.Watch the podcast →▶

Insights from Malaysia

ASEAN opportunities

People and business

TAPiO in Action

TAPiO TVOur podcast on YouTube. Conversations on Malaysia, ASEAN and business.→↗Picture GalleryA visual record of TAPiO in Malaysia and internationally.→↗TAPiO EventsUpcoming and past events that TAPiO organises, coordinates or participates in. View dates, details and participation information.→

Insights

A useful perspective
before you decide.

Explore Malaysia and ASEAN
by the question that matters
to your business.

Explore insights →

TAPiO Updates & NewsNews, business development and reports from TAPiO’s work.Read all TAPiO Updates & News →

Chairman PerspectivesBernhard Schutte on strategy, AI and human judgement.Read the perspectives →

Explore by topicAll insights →

All QuestionsBrowse every article and perspective.→Market EntryEvaluate the opportunity and plan your entry.→Partners & DistributionAssess partners and routes to customers.→Locations & IncentivesCompare locations and investment conditions.→SectorsUnderstand industries and commercial opportunities.→Trade Missions & ExhibitionsPrepare visits, meetings and events.→Operating in MalaysiaBuild and manage your Malaysian operation.→ASEAN StrategyShape your regional business approach.→AI & Decision-MakingCombine AI research with human judgement.→Strategy & TransformationTurn strategic priorities into operating results.→↗TAPiO Updates & NewsNews, business development and reports from TAPiO’s work.→↗Chairman PerspectivesBernhard Schutte on strategy, AI and human judgement.→

About Us

Senior advisers. Local involvement.

Meet the people, understand our working approach and see the standards that guide our work.

About TAPiOOur role as your Malaysia advisory and execution partner.→TAPiO’s ApproachFrom a clear brief to practical follow-through.→PeopleSenior judgement and direct contact.→Partner NetworkSpecialists supporting our client work.→Partner with TAPiOFor advisers, trade bodies and organisations.→Careers & EmploymentExplore working at TAPiO and current employment opportunities.→InternshipsPractical placements for local and international students.→EthicsProfessional boundaries, integrity and proper process.→

Contact TAPiO

Why Malaysia OverviewThe combined case for Malaysia as a practical business hub.Malaysia as the ASEAN HubUnderstand Malaysia’s role in a wider Southeast Asian strategy.Where in MalaysiaCompare operating environments across the country.What Malaysia Can Do for Your BusinessExplore the functions Malaysia could perform for your company.

Evaluate & Enter MalaysiaTest the opportunity and choose how to approach it.Find & Check PartnersAssess distributors, partners and commercial fit.Find Acquisition & JV OpportunitiesIdentify and screen targets with discretion.Reach the Right StakeholdersPrepare relevant government, institutional and industry discussions.Set Up & ImplementCompare locations and coordinate establishment and investment plans.Solve an In-Market ProblemResolve stalled projects, partner issues and local obstacles.

Delegations, Exhibitions & Events

Delegations & Business MissionsOrganising delegations, business meetings and seminars around your objectives.Trade Shows & ExhibitionsOrganised trade-show visits, exhibitor support, pavilions and business matching.

Malaysia Opportunity CheckTest demand, competition and realistic routes to customers.Partner & Distributor ShortlistFind candidates that match your commercial needs.Commercial Partner CheckGet an independent view before committing or renewing.Executive Malaysia Discovery VisitUse a focused visit to test your plans with relevant people.Location & Incentive ScanCompare locations, establishment routes and potential incentive relevance.In-Market Problem DiagnosticUnderstand what is holding progress back in Malaysia.

TAPiO in Action

TAPiO TVOur podcast on YouTube. Conversations on Malaysia, ASEAN and business.Picture GalleryA visual record of TAPiO in Malaysia and internationally.TAPiO EventsUpcoming and past events that TAPiO organises, coordinates or participates in. View dates, details and participation information.

TAPiO Updates & NewsNews, business development and reports from TAPiO’s work.Chairman PerspectivesBernhard Schutte on strategy, AI and human judgement.All QuestionsBrowse every article and perspective.Market EntryEvaluate the opportunity and plan your entry.Partners & DistributionAssess partners and routes to customers.Locations & IncentivesCompare locations and investment conditions.SectorsUnderstand industries and commercial opportunities.Trade Missions & ExhibitionsPrepare visits, meetings and events.Operating in MalaysiaBuild and manage your Malaysian operation.ASEAN StrategyShape your regional business approach.AI & Decision-MakingCombine AI research with human judgement.Strategy & TransformationTurn strategic priorities into operating results.

About TAPiOOur role as your Malaysia advisory and execution partner.TAPiO’s ApproachFrom a clear brief to practical follow-through.PeopleSenior judgement and direct contact.Partner NetworkSpecialists supporting our client work.Partner with TAPiOFor advisers, trade bodies and organisations.Careers & EmploymentExplore working at TAPiO and current employment opportunities.InternshipsPractical placements for local and international students.EthicsProfessional boundaries, integrity and proper process.

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Navigation

Why Malaysia Why Malaysia OverviewThe combined case for Malaysia as a practical business hub.Malaysia as the ASEAN HubUnderstand Malaysia’s role in a wider Southeast Asian strategy.Where in MalaysiaCompare operating environments across the country.What Malaysia Can Do for Your BusinessExplore the functions Malaysia could perform for your company.How We Help Evaluate & Enter MalaysiaTest the opportunity and choose how to approach it.Find & Check PartnersAssess distributors, partners and commercial fit.Find Acquisition & JV OpportunitiesIdentify and screen targets with discretion.Reach the Right StakeholdersPrepare relevant government, institutional and industry discussions.Set Up & ImplementCompare locations and coordinate establishment and investment plans.Solve an In-Market ProblemResolve stalled projects, partner issues and local obstacles.Delegations & Business MissionsOrganising delegations, business meetings and seminars around your objectives.Trade Shows & ExhibitionsOrganised trade-show visits, exhibitor support, pavilions and business matching.Quick-Start Projects Malaysia Opportunity CheckTest demand, competition and realistic routes to customers.Partner & Distributor ShortlistFind candidates that match your commercial needs.Commercial Partner CheckGet an independent view before committing or renewing.Executive Malaysia Discovery VisitUse a focused visit to test your plans with relevant people.Location & Incentive ScanCompare locations, establishment routes and potential incentive relevance.In-Market Problem DiagnosticUnderstand what is holding progress back in Malaysia.Client Work TAPiO TVOur podcast on YouTube. Conversations on Malaysia, ASEAN and business.Picture GalleryA visual record of TAPiO in Malaysia and internationally.TAPiO EventsUpcoming and past events that TAPiO organises, coordinates or participates in. View dates, details and participation information.Insights TAPiO Updates & NewsNews, business development and reports from TAPiO’s work.Chairman PerspectivesBernhard Schutte on strategy, AI and human judgement.All QuestionsBrowse every article and perspective.Market EntryEvaluate the opportunity and plan your entry.Partners & DistributionAssess partners and routes to customers.Locations & IncentivesCompare locations and investment conditions.SectorsUnderstand industries and commercial opportunities.Trade Missions & ExhibitionsPrepare visits, meetings and events.Operating in MalaysiaBuild and manage your Malaysian operation.ASEAN StrategyShape your regional business approach.AI & Decision-MakingCombine AI research with human judgement.Strategy & TransformationTurn strategic priorities into operating results.About Us About TAPiOOur role as your Malaysia advisory and execution partner.TAPiO’s ApproachFrom a clear brief to practical follow-through.PeopleSenior judgement and direct contact.Partner NetworkSpecialists supporting our client work.Partner with TAPiOFor advisers, trade bodies and organisations.Careers & EmploymentExplore working at TAPiO and current employment opportunities.InternshipsPractical placements for local and international students.EthicsProfessional boundaries, integrity and proper process.

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Home / Picture Gallery

Industry 4.0 Workshop Johor - Picture 45

Friederike Hettinger, Senior Project Manager of TUM International GmbH Prof. Dr. Juergen Unfried, IIART Stuttgart Hans-Joachim Heusler, Managing Director of Bayern International Mr. Bernhard Schutte, Chairman of TAPiO Management Advisory Syed Kamal Muzaffa Syed Hassan Sagaff, Senior Deputy Director of the Malaysian Investment Development Authority (MIDA) Vinothan Tulisnathzan, Senior Assistant Director of Malaysian Investment Development Authority (MIDA) Miss. Wilaiwan Schroeder, Managing Partner, EUSEAN International Business Consulting Mr. Raymond Lau Purchasing Director, BMW Malaysia Thomas Bernthaler, Managing Partner of TAPiO Management Advisory — Industry 4.0 Workshop Johor - Picture 45- Friederike Hettinger, Senior Project Manager of TUM International GmbH - Prof. Dr. Juergen Unfried, IIART Stuttgart - Hans-Joachim Heusler, Managing Director of Bayern International - Mr. Bernhard Schutte, Chairman of TAPiO Management Advisory - Syed Kamal Muzaffa Syed Hassan Sagaff, Senior Deputy Director of the Malaysian Investment Development Authority (MIDA) - Vinothan Tulisnathzan, Senior Assistant Director of Malaysian Investment Development Authority (MIDA) - Miss. Wilaiwan Schroeder, Managing Partner, EUSEAN International Business Consulting - Mr. Raymond Lau Purchasing Director, BMW Malaysia - Thomas Bernthaler, Managing Partner of TAPiO Management Advisory

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Level 33, Ilham Tower
No. 8 Jalan Binjai
50450 Kuala Lumpur
Malaysia

+60 (3) 4043 6090

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